Regardless of what people think, running a photography business is hard work. If you are an amateur, you’ll probably have to do everything by yourself, and the list of skills and responsibility can be ridiculously long and overwhelming.
If you’re looking to create a buzz about you and your work, you have to utilize all the marketing tools at your disposal. The good thing about the digital age is that you have access to direct online marketing, which can help you grow in a short time.
Most photographers use indirect marketing such as Ads, Flyers and business card, but these are more powerful when paired with direct marketing.
Collaborate with other vendors
There are plenty of things you can do when collaborating with other wedding vendors. First, you should ask them to feature you in their recommended list of photographers. Also, try to tag them in social media and blog post. You’ll be surprised that most of them will share your work, and the credit goes back to you.
If you’ve been shooting in the same location for a long time, you probably have plenty of photos of their location and décor. You should select the best ones then print beautiful samples sample album with images and send as a gift to the venue. Don’t forget to include your contact details, website URL, and your name.
Create a Promotional Video
When creating a promotional video, it should explain who you are as a photographer, your artistic philosophy, and your style. This shouldn’t be done with fancy equipment or effect. Sometimes, keeping it simple makes it real. When making the video, you should feature engaging topics, nice lightings, and clean backgrounds. If your video is filmed well, you won’t have to worry about complex editing.
Create and update your blog regularly!
A blog gives top wedding photographers in San Diego a platform to communicate. So, this is something worth a shot. There is a lot you can talk about, especially on what goes on in your photography world. You could share anecdotes, posts on recent work, or the different situations you encounter during your photo shoot.
Understand that wedding photographers hold a lot of trusts, and a blog can help you foster the relationship between you and your potential clients.
Get social
Social media is a great platform to sell your business ideas, and you should consider creating a twitter account for your photography business and encourage people to follow you. A Facebook fan page is also an excellent way for satisfied clients to write reviews about the quality of your service. Don’t forget to update a promotional video as well as some of your best work.